Increase Rev implemented a comprehensive recovery strategy focused on mobile-first optimization and demand density. We began by re-aligning ad placements to match real-world mobile user behavior, prioritizing visibility within high-engagement sections like live updates and regional news. By refining the layout structure specifically for smaller screens, we ensured higher viewability and more consistent ad rendering across all mobile devices.

To solve the fill rate crisis, we deployed the IR Bidding System to attract a wider pool of programmatic and premium advertisers. This intensified auction competition, ensuring that even remnant inventory was captured by high-quality demand. We supplemented this with continuous A/B testing of ad formats to find the ideal balance between user experience and impression delivery. Finally, we introduced a transparent reporting framework that provided the publisher with absolute clarity on gross revenue and net earnings, eliminating the uncertainty of previous partnerships.